Pitch  Gap

Investment storytelling for founders who want capital, not compliments

What Sets Pitch Gap apart?

Across early-stage and scaling businesses, the same patterns show up again and again:

  • Strong ideas buried under generic pitch structures

  • Technical brilliance explained but not understood

  • Ambition that sounds vague rather than investable

  • Muddled answers to predictable questions

As a result, investors struggle to see clarity, traction, or a credible path forward.

Pitch Gap is not about polishing your slides or rehearsing a pitch deck. It’s about changing how your company is understood in the room where decisions are made.

A clear investment story

A narrative investors can follow that explains what matters now, why it’s urgent, and why your company is positioned to win.

Sharper articulation of traction and proof

The right signals that show something is already working, and the data to back it up. Execution, momentum and direction, not just vision.

A credible “why you”

Not personal backstory, but a clear explanation of why you understand this problem, can build the right team, and will outlast the hard parts.

Clear answers to the fundamentals

Good answers matter!

How much you’re raising.
Why that number.
What happens next.

A pitch you can deliver, not just present

Something that works from a stage, in a room, or across a table - and adapts easily for decks, conversations, and follow-ups.

Tessa Rawson

  • 13 years as a TEDx organizer and speaker coach

  • Extensive experience helping people articulate ideas from a stage

  • Five years working with founders and accelerators in the US (LaunchVT & Generator)

  • A particular strength in turning complex, technical work into stories people can grasp and trust

My role is not to make you sound impressive. It’s to make your business compelling, believable, and most importantly, investable.

Who is Pitch Gap for?

For founders who:

  • Are actively fundraising or preparing to

  • Have a solid business but a pitch that isn’t converting

  • Stuggle to communicate deep tech, science, or complex IP

  • Feel stuck between ambition and clarity

  • Don’t want to sound like every other founder in the room

Next Steps

Pitch Gap is offered by conversation, not as an open programme.

The next step is a short discussion to understand:

  • What you’re building

  • Where and how you’re pitching

  • Whether this work would genuinely help

If it’s not a fit, I’ll tell you.