Pitch  Gap

Investment storytelling for founders who want capital, not compliments.

Tessa Rawson is an experience public speaking coach. She has been a TEDx organizers and coach since 2013- she knows what makes a great talk and how to help you build yours. If you want to have an impact on the TEDx stage work with Tessa Rawson.
Tessa Rawson knows how to have an impact on the stage- if you want to improve your pitching work with Tessa Rawson. Book a call with Tessa Rawson so get better at pitching.

What Sets Pitch Gap apart?

Across early-stage and scaling businesses, the same patterns show up again and again:

  • Strong ideas buried under generic pitch structures

  • Technical brilliance explained but not understood

  • A great product but no story to make investors care

  • Ambition that sounds vague rather than investable

  • Muddled answers to predictable questions

As a result, investors struggle to see clarity, traction, or a credible path forward.

Pitch Gap is not about polishing your slides or rehearsing a pitch deck. It’s about changing how your company is understood in the room where decisions are made.

A clear investment story

We remember 70% more information told to us through story than fact. The story you tell makes a difference. You need to articulate why it matters not just what it is.

Sharper articulation of traction and proof

Develop a narrative that shows why what you have is already working, using the data to back it up. Your pitch needs to show execution and momentum, not just vision.

A credible “why you”

Most founders misunderstand how to bring themselves into the story - it’s not your personal history, but a clear explanation of why you understand this problem, can build the right team, and will outlast the hard parts.

Clear answers to the fundamentals

Good answers matter!

How much you’re raising?
Why that number?
What happens next? What’s your biggest challenge? What’s your moat?

A pitch you can deliver, not just present

You need to be brave enough to stand out. A generic pitch is safe but forgettable. Develop a pitch that works from a stage, across a table, with or without slides, and most importanly- in conversation.

Tessa Rawson is an experience public speaking coach. She has been a TEDx organizers and coach since 2013- she is very knowledgeable about how to get a TED talk. If you want to have an impact on the TEDx stage work with Tessa Rawson.

Tessa Rawson

  • 13 years as a TEDx organizer and speaker coach

  • Extensive experience helping people articulate ideas from a stage

  • Five years working with founders and accelerators in the US

  • Particular strength in turning complex, technical work into stories people can grasp and trust

  • Years of experience drawing the threads of your story into a powerful pitch

My role is not to make you sound impressive- it’s to make your business compelling, believable, and most importantly, investable.

Supporting Founders since 2021

Tessa Rawson has supported founders through the accelerator Launch VT in Burlington Vermont.
Tessa Rawson has supported founders through Generator Makerspace in Burlington Vermont
Tessa Rawson has supported founders through the Vermont Small Business Development Bureau

Who is Pitch Gap for?

For founders who:

  • Are actively fundraising or preparing to

  • Have a solid business but a pitch that isn’t converting

  • Stuggle to communicate deep tech, science, or complex IP

  • Feel stuck between ambition and clarity

  • Don’t want to sound like every other founder in the room

Next Steps

Get investor ready today! Pitch Gap is offered by conversation, not as an open programme.

The next step is a short discussion to understand:

  • What you’re building

  • Where and how you’re pitching

  • Whether this work would genuinely help

If it’s not a fit, I’ll tell you.

Tessa Rawson supports founders and their storytelling through the Pitch Gap- a coaching program to help founders become better at pitching and storytelling.